Major types of motivation in English advertising

  • O.I. Stankevych


The article is devoted to motivation in advertisement and in slogans. The article deals also with the characteristics of slogans in contemporary English and in its variants. In this work the ways and means of structure and expression of motive and inducement are analyzed. In the article we tried to regard both linguistic as well as psychological factors of influence on a consumer in advertisements. We paid more attention to morphological and lexical means of motive and inducement creation.
How to Cite
Stankevych, O. (2014). Major types of motivation in English advertising. Anglistics and Americanistics, (11). Retrieved from