METAPHORICITY OF JUSTIN TRUDEAU’S POLITICAL IMAGEMAKING IN THE MULTILINGUAL MASS MEDIA SPACE


  • Irina Bezrodnykh
  • Olena Konopelkina
Keywords: metaphor, political metaphor, political image, conceptual metaphor, publicistic tests, language of Mass Media

Abstract

The function of a metaphor as a multilingual means of political image-making in the contemporary Englih-language media discourse has been analysed. It goes without saying that nowadays metaphorized vocabulary is seen as a powerful instrument of influence on human consciousness as well as the tool of shaping public opinion. Moreover it effectively facilitates the economy of language resources due to its informative nature and emotionality, thus becoming an effective and widely used means of realization of two basic functions of publicist style: informative and that of influence. The given article focuses on the contemporary English language political mediatexts with the aim to trace the types of political metaphors used in the process of political image making and to identify their role in the communicative structure of political discourse.The works by such foreign and domestic scholars as N. D. Arutiunova, A. M. Baranov, H. M. Skliarevska, I. M. Kobzoyeva, A. P. Chudinov, M. M. Shnitzer, V. H. Kostomarov,Y. V. Budayev, V. P. Moskvin, Mark Johnson, George Lakoff and others form the theoretical and methodological background of the article under consideration.The topicality of the issue in question is obvious due to the steady professional interest of the participants of the political discourse, Mass Media in particular, to the selection of effective instruments of political and ideological relations coverage as well as the request for the quality of political content.

References

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Published
2021-08-02
How to Cite
Bezrodnykh, I., & Konopelkina, O. (2021). METAPHORICITY OF JUSTIN TRUDEAU’S POLITICAL IMAGEMAKING IN THE MULTILINGUAL MASS MEDIA SPACE. Anglistics and Americanistics, 1(18), 17-23. https://doi.org/https://doi.org/10.15421/382103
Section
RELEVANT ISSUES OF LINGUISTICS