INFORMATION IN ADVERTISEMENT: TECHNIQUES OF DISPLAYING AND HIDING


  • Valentina Lobanova

Abstract

The article deals with the problem which is of relevance nowadays: the problem of presenting and hiding information. This problem is connected with the possibilities of organizing optimal communication among people using the contemporary mеans of doing it. The purpose of the article is to analyze the role of various types of information in advertisement texts and the ways of their verbalization and hiding. To achieve this aim we are to fulfill the following tasks: to summarise briefly the theoretical description of the notion of information and its types; to describe explicit verbalization of information in advertisements; to illustrate implicit information in ad texts. The explicit rendering of information in limited text volume needs using such bright stylistic devices as metaphors, epithets, wordplay. Hidden information possesses the main place there. It’s effected mainly in the form of creolized texts and uses such techniques as name calling, glittering generalities, transfer, testimonial, bandwagon, card stacking etc.
Published
2018-10-07
How to Cite
Lobanova, V. (2018). INFORMATION IN ADVERTISEMENT: TECHNIQUES OF DISPLAYING AND HIDING. English and American Studies, (15), 15-21. Retrieved from https://anglistika.dp.ua/index.php/AA/article/view/153
Section
RELEVANT ISSUES OF LINGUISTICS